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A 360Campaign for the JFK Library commemorating the 50th Anniversary of the moon landing.

By combining location-based AR, live streaming and educational games in the JFK Moonshot app, we ultimately aimed to broaden the definition of documentary filmmaking for a mobile-first generation

The campaign included an App, broadcast spot, posters, merchandise, livestream event with Twitch and news commentators and exclusive video content with astronauts including Michael Collins.

AWARDS:Cannes Lion Gold, D&AD, Effie, Oneshow, Shorty, & Epica

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