Amber Harris

Meet Dustin-Special Olympics

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Bank of America believes that when people with intellectual disabilities are given the chance, they can achieve more than others think possible. To prove it to an audience of millions, Digitas worked with ESPN to give a former Special Olympics athlete the opportunity to sit at the anchor desk and be the first ever analyst with intellectual disabilities at the 2015 Special Olympics World Games.

To complement Dustin’s on-air role, we drove awareness of Bank of America’s commitment to Special Olympics and Dustin’s story through high visibility ad placements across display, social and search, including ESPN’s digital platform, MLB social channels and Bank of America social channels. Our content featuring Dustin was more authentic and native to ESPN’s Special Olympics digital experience, leading to higher, more quality engagement.

 

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